SEO Article Service

Almost certainly you already understand the importance of having search engine optimized (SEO) articles and content on your website. Unless your web content is solely and entirely for the benefit of a few people who actively go directly to your website, your hard work is unlikely to be seen by more than a handful of people who accidentally stumble across it, or have dedicated many hours in the pursuit of knowledge.

Because of the sheer number of websites and web pages competing with each other on the world wide web today, search engines have become the dominant way in which people manage to find information that is relevant. A good search engine, such as Google, will locate appropriate pages and articles on the web in just a fraction of a second.

Compare this with a search in your local library, and quite apart from the question of whether the information you want is there at all, in the same time that Google produces several thousand eminently suitable documents for you, and places them each a single click away, in your local library you may have just managed to open the door.

SEO articles can make the difference between your website being on the web, and being found on the web. But what exactly are search engine optimized articles? How can you write in a way which will ensure that the major search engines find your article, or website? What styles are better or worse than others, and are there ways in which you could write which might actually harm your ranking?

"A keyword density of even just 2% will almost certainly find your article blacklisted by Google."

A brief search on the web will result in many thousands of pages filled with advice from so called experts emphasizing one technique or another. Sadly the vast majority of these are woefully out of date.

If you discover an SEO expert recommending that you use a keyword density of between 2-3%, waste no time in steering well clear of them. A keyword density of even just 2% will almost certainly find your article blacklisted by Google, and your website rank will suffer as a result - not to mention your sales traffic.

I have even found some SEO 'experts' recommending 5% keyword density, and have frequently been asked by many businesses to write 5% keyword articles. If only 2% is likely to reduce your ranking, just imagine the harm that 5% could manage.

Since almost 80% of online searches are powered by Google, this is clearly the one for which your web content should be optimized. If you succeed with Google, the others will follow.

Google uses a whole range of ways to assess the relevance and importance of your website, but when it comes to analyzing the text of your site and articles, the prime tool used is known as LSI, or Latent Semantic Indexing.

Latent Semantic Indexing, (LSI) works on the basis that there are many quite different words which nonetheless share the same meaning, whilst at the same time there are many words that are spelt the same, but which have quite distinctly different meanings.

A search for the word 'foam' could result in sites ranging from those advertising mattresses to white water rafting excursions. Similarly, a search for 'chemist' may ignore all those sites which use the word 'pharmacist' instead.

LSI takes on board both the context of the words, and the semantic equivalents, to produce a far more appropriate and relevant list of results. This requires articles to use a more natural, semantically aware language in order to be seen, rather than merely keyword stuffing.