Product descriptions
So much is required of even the most modest of product descriptions online today. We can help your business by crafting product descriptions which are concise and to the point, grab the attention and interest of customers, and are expertly optimised to ensure the search engines pick up on the relevance of the content. Whether it's the occasional item or an entire catalogue, we can provide you with the words that sell.
Sales letters
Whether you're sending out letters by post or by email, getting the right message across in the right way to the right people and getting them to take the right action is crucial, and almost always it's the words you use which carry that responsibility. By working closely with you, and understanding your aims and the needs of your customers we can create compelling sales letters which help maximise your ROI.
Squeeze pages
Often a single web page designed to grab attention, and hold that attention whilst drawing the customers all the way down to the bottom line, by which point they feel compelled to find out more, give you their email address or even their credit card number, creating a successful squeeze page is not easy. It requires a real understanding of sales and marketing psychology coupled with the ability to craft well written content which is capable of holding people's attention for longer than usual. Let us help your business achieve its aims with a highly compelling squeeze page.
FAQ pages
Often overlooked, there are three massive advantages which come from having one or more expertly crafted and highly optimised FAQ pages on your website. In the first place they provide your customers with a one stop place where they can find out all about what you're offering, and where they can find the information they need without having to go through the rigmarole of filling in forms, writing emails or making telephone calls. This boosts your reputation and increases the chance of customers placing an order or making an enquiry. They also help to reduce the volume of queries you're having to deal with each day, saving you time. But a professionally written and optimised FAQ page is an SEO goldmine, packed full of useful content and relevant vocabulary and keywords, which means that they can often result in being ranked very high in many search results. We can help create this hugely powerful section of your business's website.
Twitter feeds
Maintaining an active, engaging, thought provoking Twitter profile which gathers followers and generates a positive image of your business can be very time consuming, and too often businesses find that they quickly run out of time or ideas. We can help by either writing a bank of tweets in advance for you to use when you choose, or we can even manage your Twitter profile on a daily basis, helping to promote your business, your blog or your products or services as well as gaining the interest and attention of a growing number of followers.
Marketing emails
Whilst firing an email off is easy, it can sometimes be too easy, and often you only get one chance to get your message across in the right way. We can help create marketing emails which capture the interest of prospective customers, maximising the chance of them taking the action you want.
Newsletters
Having a regular newsletter can be a great way to keep in touch with customers, highlighting new services or products, offering advice and helping to keep a positive impression of your brand name in their minds. But maintaining a newsletter on a regular a basis can be difficult, and making sure each newsletter strikes just the right chord can be a challenge. We can provide a regular newsletter service, taking your news stories, features, special offers or new products and services and deliver a valuable and engaging service to your customers.
Squidoo lenses
Squidoo can be a great platform for delivering high quality, informative and engaging content which helps to boost the profile of your business and drive targeted traffic to your website. We can create a single Squidoo lens or multiple lenses, each focussing on a different aspect of your business. All lenses are fully researched, 100% original and professionally written, and can either be delivered in text form for you to upload, or can be published on your behalf if you prefer.
Hub pages
Hub pages offer businesses a platform through which engaging content can help draw potential customers in, offering them real value as well as the chance to find out more by following links through to your business. We can create hub pages which work as a powerful marketing tool for your business, and we can also publish the hub pages on your behalf if you wish.