An FAQ Page Is The SEO Equivalent Of A Goldmine
Think about it. Your FAQ page will, by its very nature, be packed with highly relevant subject vocabulary, massively boosting the relevancy and authority of the site. Written by a professional SEO copywriter an FAQ page can often become the most powerful resource on a website, reeling the traffic in through its highly relevant language.
But more than this even, when we create an FAQ page we start not with the answers, but with the actual questions people are asking. Most people tend to phrase the searches they carry out online in the form of a question. Your FAQ page will be considered by the search engines to be especially relevant since your page will contain the very questions people are asking, along with the answers. This often means high placement within the search results.
Another benefit is the fact that by providing this sort of information in an accessible way visitors are likely to remain on the page for longer. This is good news as far as post-Panda SEO is concerned. Google's series of algorithm updates released throughout 2011 introduced many changes, one of which is to take the behaviour of your visitors into account when assessing the relevance of your site. If Google spots people bouncing away from your site very quickly, that's bad news, but if your visitors hang around for longer, browsing through your FAQ section for the information they're after, then this significantly improves the status and importance of your site as far as Google is concerned, boosting your site's visibility.
So whether you look at it from the point of view of providing your real live visitors with highly relevant content which maximises interest, engages visitors for longer and boosts credibility and trust, or you look at it from the point of view of it maximising the relevance and authority of your site in the eyes of the search engines, boosting your rank position, maximising brand exposure and driving targeted traffic to your website, a well optimised, fully researched and professionally written and constructed FAQ page is the one resource your website can't afford to be without.
How Can We Help You With Creating An FAQ Page For Your Website?
First of all we carry out a great deal of research, compiling a list of the most commonly asked questions across search engines, blogs, forums and social media. Combining this with research on the optimum keywords and longtail keyphrases we create a list of questions to appear on the page. If your site encompasses several different areas of interest then separate FAQ pages or sections may be appropriate. All answers are fully researched, cross checked and verified, and then written up by a professional UK writer with years of SEO experience.
Depending upon the number of questions and the length and format of the answers we will be able to recommend a format for displaying these effectively on the page. We can provide simple HTML based documents which can be copied and pasted into your web page template, which will simply list the questions at the top, with each question linking to an answer further down the page. Alternatively you may choose a more advanced option such as the one we use on this site, with each question contained in a section which expands to show the answer when clicked.
We can produce FAQ pages to suit your budget, from simple, single pages with no HTML formatting to fully functional, fully comprehensive FAQ sections which almost operate as complete sub domains within your main website. Contact us today and we'll be happy to provide you with a no obligation quotation, or some thoughts on what we would recommend from looking at your existing website.
