Blog Writing

Blog Writing & Publishing Service

There's a problem. Many businesses are keenly aware that blogging regularly is massively powerful tool for search engine optimisation, brand visibility, marketing and customer engagement. But at the same time, many businesses simply don't have the time to be able to commit to developing a regular stream of interesting, engaging, optimised, original and unique blog posts. Which is why so many businesses across the UK have turned to us to help take their blog by the horns, and make it work harder for their brand.

A blog is an online format much loved by search engines since it is invariably well structured and formatted with clear navigation, plenty of internal links and optimised page layouts. It is also a fact that most blogs tend to be updated on a regular basis, offering fresh new content for the search engines to crawl. This means that almost before you have begun you have a winning formula, but sadly for many businesses the commitment of maintaining a blog becomes too much. Thinking of new ideas, carrying out research, formulating comments and sparking debate, offering tips and support, critical opinion and engaging thoughts takes time, effort and energy - three resources which are often needed for running the business itself, with little left over for online marketing.

That's where we come in, because at The Mightier Pen we can provide a range of services to help support and promote your brand through your blog. From writing innovate, engaging and highly optimised blog posts to a full blown blogging service which sees us maintain every aspect of your blog, from writing the posts to publication, including maintenance of tags, categories, images, media and comments, in our hands your blog can become the marketing tool you originally envisaged, without you having to commit the time and energy each day or each week looking after it.

The Anatomy Of A Good Blog

It often seems that there are more misconceptions about what a blog is than there are concrete and verifiable affirmations which hold up to long term scrutiny. It might be easier to understand just what a blog isn't before appreciating what it actually is, should be, or even could be.

A blog is not...

• a series of press releases
• a way of marketing the products and services on your site
• a regular stream of didactic lessons or mini lectures
• an alternative location for your SEO articles
• a monologue

All of these are mistakes regularly made by many businesses to one extent or another, and they all have the power to resign a blog to virtual oblivion. So what should a blog be? The bottom line is that a blog is a conversation. It's a form of social media, and should therefore be social. It should actively engage visitors, offer them something of value and provide them with solid reasons to return again and again. It should encourage interaction, and sharing, and should present an approachable, entertaining and personal face to a business.

All of which makes the task of maintaining such a blog even harder. But with a professional UK writer with many years of experience working within online publishing and marketing working for your business, helping to provide regular blog posts or even a full ghost blogging service, you can look forward to owning one of the most effective social media marketing tools there is today.

SEO Blog Posts

Blogs are one of the most effective ways of reaching out to customers, boosting brand visibility, driving targetted traffic to your business and presenting a more personal face to your business, improving the way it is viewed and trusted. Search engines love blogs, because in the main they are well designed, well structured and contain regular updates full of fresh, relevant content. But of course, for this to be successful content must be added regularly, be of high quality, appeal to the search engines and attract real traffic and visitors.

At The Mightier Pen we can provide expertly optimised blog posts written by a professional English writer on almost any subject. Blog posts can be written to any length, but typically these range of from 300 words to 600 words. From just 5 pence per word you could have three high quality blog posts published on your blog every week, driving targetted traffic to your business, increasing your brand's reputation and boosting your site's visibility in the search results.