Why are blogs so popular? There are a number of suggested answers, but one of the most important and significant answers is that they make fabulous SEO content, and search engines love blogs.
Why do search engines love blogs so much? Simply because they represent regular, updated content. A website can be published and forgotten, with its content varying little, or at all, over a period of months or even years. A blog is more likely to be updated daily, or at least every few days, and therefore any website which includes a blog is immediately seen as being more relevant, more fresh and therefore ranked higher up the results lists.
Of course, just sticking a page with the word 'blog' at the top and including a couple of entries isn't going to achieve a great deal. For a blog to be recognised as active it must have regular updated content.
If a blog is kept up to date with interesting and relevant content, then its keyword potential as a resource rich site is likely to have an explosive result in traffic, and this is still only part of the story.
By providing RSS feeds, you can have your messages and your sales page links sent out automatically to RSS readers, and other blogs or dynamically generated websites without you having to lift a finger. Just by providing regular, interesting content, people will link to your blog, embed your posts and help to promote your site, all without even being asked.
These are just some of the excellent reasons why the smartest SEO people have their own blog, or in some cases, blogs.
Professional UK Blogging Service
But of course keeping regular content appearing on your blog can be hard work, and this is why many of the most successful blogs on the internet are not actually written by the originator. They are written by professional writers.
Professional writers produce sets of blog entries which can then be scheduled for publication on a regular basis. In this way, the website owner makes sure that their blog is kept interesting, informative, relevant and fresh, the search engines will see the website as being more relevant and up to date, and will help promote it, and there will be a greater chance of people linking to your site, viewing your blog regularly, and promoting your brand for free.
Professional blog entries therefore represent a very valuable asset in the world of online marketing, and if you have not given this opportunity your serious thought yet, then it is definitely time to jump on board what is proving to be one of the most lucrative and self promoting marketing opportunities of the digital age.
To discuss the idea of having a set of blog entries, regular blog entries or even just a single blog entry written, or to discuss any other writing project which you may have, please use the contact link at the top of the page.
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