What Is Blog Marketing?
Blog marketing is not simply posting blog posts, although this is certainly a major part of what it's all about. Blog marketing and blogging aren't necessarily the same thing either, and in today's world of social media marketing it's important to understand the difference, and how we can help your business achieve more.
Blogging is not a monologue - it's not even a dialogue, it's a conversation between many people. Blog marketing is therefore not so much about simply posting fresh new content to your blog every few days. It's about encouraging dialogue and debate, and joining in with that debate.
So how can we help your business achieve more than simply keeping a blog fresh and up to date with high quality content? What we can provide is a blog marketing service which includes three separate features:
- Professionally written, unique, original and highly optimised blog posts which are opinion based, ask questions, provoke comment and invite responses.
- Relevant responses, posts and comments published in reply to submitted and approved comments, demonstrating that feedback is read and appreciated, and further comment encouraged.
- High quality, relevant comments published on other blogs, providing responses and actively engaging with both the blogger and other readers.
This three way approach is much more than simply publishing blog posts, it's about encouraging, developing and fostering a community which engages people in a more active way.