Blog Marketing

What Is Blog Marketing?

Blog marketing is not simply posting blog posts, although this is certainly a major part of what it's all about. Blog marketing and blogging aren't necessarily the same thing either, and in today's world of social media marketing it's important to understand the difference, and how we can help your business achieve more.

Blogging is not a monologue - it's not even a dialogue, it's a conversation between many people. Blog marketing is therefore not so much about simply posting fresh new content to your blog every few days. It's about encouraging dialogue and debate, and joining in with that debate.

So how can we help your business achieve more than simply keeping a blog fresh and up to date with high quality content? What we can provide is a blog marketing service which includes three separate features:

• Professionally written, unique, original and highly optimised blog posts which are opinion based, ask questions, provoke comment and invite responses.
• Relevant responses, posts and comments published in reply to submitted and approved comments, demonstrating that feedback is read and appreciated, and further comment encouraged.
• High quality, relevant comments published on other blogs, providing responses and actively engaging with both the blogger and other readers.

This three way approach is much more than simply publishing blog posts, it's about encouraging, developing and fostering a community which engages people in a more active way.

What Are The Benefits Of Blog Marketing?

The benefits of publishing regularly to your own blog are clear, including providing a valuable resource for visitors and a highly optimised resource in terms of SEO. But blog marketing takes this further by actively seeking to engage visitors, and engaging with other people through their own blogs. The result of this process is to foster and develop a self supporting and organically growing community.

Many people assume that the first line of contacts you develop through blog marketing must be either customers or potential customers, but in fact this is rarely the case. What you will be doing is establishing and fostering either B2B connections or connections with other people working within a similar field. By engaging with these people in an active way you are far more likely to find your content republished, linked to, quoted or recommended, all of which provides you with greater brand awareness, increased status recognition within your industry and powerful links to your site which will be of more value than any paid for link could hope to be.

Which is better, to work isolated from other businesses within your industry, or to engage in active networking which will enhance your perceived recognition both within and from outside your industry? In the age of social media marketing working isolated from others in your field can be to miss out on so many benefits at best, and actively damaging to your brand at worst. Not only does your online brand visibility grow, and your recognition and status receive a substantial boost, but you will find yourself in a position to share and benefit from the latest understandings, thoughts, opinions and strategies, making sure you're never left behind.

We can provide a full blog marketing service for your business which includes blog post writing and publishing, comment response writing and external blog comment writing. We monitor published comments for replies and ensure that the dialogue is maintained in a positive, valuable way.