How To Choose An SEO Article Writer Who'll Deliver
There are plenty of SEO article developers out there. Finding one isn't the problem. The trouble is how to identify the very few writers able to deliver solid quality that has, and will continue to survive or even benefit from the search engines' efforts to toughen up and weed out content which doesn't come up to scratch.
For UK businesses it's also important to think about localisation, which is often something most article writers don't deliver. Search engines tend to prioritise results based on their relevance to your geographical location, which means that if you're in the UK you will generally find UK businesses appearing at the top of your search results. Often this is done through analysing the wording, spelling, grammar, language and any references to local places, people or events, and for this reason it's highly beneficial for UK businesses to hire an SEO article service which is based in the UK, and has a sound understanding of UK issues and an ability to write using the British version of the English language. Our article writer, Justin Arnold, is native to the UK, and prior to becoming a full time professional writer taught English for many years in schools across the country. His command of the English language, along with his British sense of humour and appreciation of 'Britishness' enables him to deliver content which is deemed by the search engines to be highly relevant when delivering results to UK audiences. Effectively the bottom line is that his content helps UK businesses achieve far better brand visibility within the UK, even in markets which are highly competitive.
3 Ways To Spot A Dodgy SEO Article Provider
Unfortunately there are many article writers on the web, simply because it can often be seen as a 'soft' option or an 'easy' writing job. The fact that nothing could be further from the truth is sadly misunderstood by many of them, despite them being more than aware of the fact that much of their content rarely ever sees the light of day. However, there are a few simple ways in which a rogue article writer can be spotted, and if you witness any of the following tactics being used, then you are highly advised to walk away.
1. They offer to write content that includes a required 'minimum keyword density'. Good SEO article writers no longer talk about keyword densities, as it's largely irrelevant these days. It's much more about precise keyword placement coupled with a very broad semantically relevant vocabulary - something that usually requires a fair bit of research, which is why the cheap and cheerful service providers don't offer it. At The Mightier Pen, we include this as standard.
2. They offer to submit your SEO articles to hundreds of article directories. First of all, the mass duplication of content won't help your business. Secondly, the overwhelming majority of the article directories they use will be very low ranking ones generating virtually no real traffic and largely being ignored by the search engines when considering quality content. Thirdly, no one is going to sit down and manually submit an article to hundreds of directories, especially not for the small sum charged by these content farmers. Your article is submitted using automated software, which means that they can only use those directories which use a certain submission system. Unsurprisingly the more worthwhile directories deliberately don't use this system! You'll also often find your article being submitted to directories without using the proper categories too, as software often can't accomplish this with very much accuracy. It is far better to submit your article, or have it submitted for you, to just a very small handful of high quality article directories or blogs, and for this to be done manually. This is something which we can offer our clients.
3. They talk about optimising SEO articles for the search engines, but never mention real people. Their articles are created in such a way that they make very little sense, offer nothing original, provide no value or useful content, and make no effort to engage the attention of real readers. Content like this is not only never published by the quality article repositories, but is frowned upon by the search engines. Increasingly today the search engines are monitoring the behaviour of visitors when they reach a website. If they spend just a few seconds on the site before leaving this clearly indicates a lack of relevance or usefulness, which lowers the likely rank of that website or web page within the search results. Perhaps even more importantly though it's essential to remember that every single SEO article published online could be the first time a potential customer comes across your business, and it is therefore this article which could make or break a new contract or customer relationship. Contrary to what content farmers will tell you, it is perfectly possible to create high quality SEO content which is not only expertly optimised for the search engines, but also written to provide real visitors with something that's easy to read, interesting, informative and entertaining. A high quality SEO article service will provide this as standard.
The Mightier Pen is an SEO article service which is based in the UK, and remains committed to providing high quality content that is written both for real people as well as for the search engines, giving your business the brand visibility it is looking for, and the positive reputation it needs.
